Growth of tourism will lead to growth of art and craft industry Tourism has a great role to play in the expansion of art and craft business of the state. Gujarat, known for Patolas from Patan and Kutchi craftwork across the globe is one the finest manufacturer of art and craft products in India. Sensing the opportunity for the growth of art and craft industry through tourism, the institute in association with Tourism Corporation of Gujarat Ltd (TCGL) conducted Skill and Entrepreneurship Development Program for artisans in which total 161 artisans across the state took part.
During the ten-day program, participants learned how to promote traditional Gujarati art work in modern times. They were also taught not to limit themselves to traditional artwork and develop innovative products to attract tourists. The participants received practical training on how to develop innovative products. Crucial components of business development such as developing communication skills for selling art and craft products and keeping books of accounts were also covered.
Following areas were covered:
• Tour Operators / Travel Agents (100 trainees)
• Art & Craft (161 trainees)
• Eating Outlet Service (119 trainees)
• Defensive Driving & Grooming of Taxi / Auto Drivers (120 trainees)
Director, Dr. Sunil Shukla said, “Gujarat is rapidly growing in the tourism sector. Just like Madhubani art from Bihar and Terracotta from Uttar Pradesh, arts and crafts products from Gujarat too have potential to attract tourists. Value addition to the products and effective use of technology are two areas where artisans should focus to expand their business.”