What’s in a name? A lot.
A name can make and add value to your company’s reputation. Never be fooled by the saying, ’What’s in a name?’ A company name speaks a lot about your company.
There are a lot of things you need to keep in mind while naming your company.
Let’s find out:
1. Be clear about your vision & mission:
You should have a clear picture about what your company is all about. Be clear about the kind of service you would be providing or the kind of product you would be selling. Once done, you can move on to thinking relevant names that will fit best and highlight your work area.
2. Start generating:
Sit down with a piece of paper and start jotting down all the names that cross your mind. Don’t do much thinking, the names might be weird, funny and senseless, but just write them down.
3. Involve less people:
We often tend to ask for suggestions when confused. But when such important decisions are to be taken, involve only a few people who can really be helpful. More people mean more suggestions, which will lead to more changes, more confusions and dissatisfactory results.
4. Get creative:
If the world behaves normal, you should behave crazy to stand out. Don’t finalize on plain, boring names. Get creative. It is important to carve out your niche by displaying your uniqueness. Don’t think out of the box, think that the box has been destroyed and you have no option but to live without the box.
5. Avoid including City in your company name:
Having a city mentioned in the company name might be a bad idea. NEVER have them. Why do you think Kentucky Fried Chicken is now KFC?
KFC lost many potential customers because they thought that as the name says ‘Kentucky’, it might be present just in the city of Kentucky and so is of no use to them. When the company expanded and faced this major problem, they planned to call it KFC instead to keep doubts at bay.
6. Understandability:
My company name? It’s Ena. Did not understand? Well, that’s the point. A name that even your target audience doesn’t understand is a blunder. The name should give a brief idea about company or atleast it should be of relevance to the kind of services you provide. If it is too complex and puzzling, it will remain a mystery to your customers. This is especially true if you are reaching out to a mass audience.
If you think we missed out on something, do add to the points. Your views are always welcome.