Tips and Techniques to Overcome Marketing Hurdles
For new and growing businesses, an effective marketing strategy can many a time make the difference between success and failure. Keeping this in mind, NEN and IBM have partnered to organize a four-hour, expert-led learning-cum-networking session to address some of the most critical marketing hurdles entrepreneurs face. We invite you to apply at the earliest as seats for the session are limited and available on a first-come-first-serve basis.
Learning Objectives:
- Understanding the customer and assessing the market opportunity
- Building inexpensive approaches to marketing
- Developing communication channels to micro-market
- Building market-share
- Implementing, measuring and monitoring marketing plans
- Tips for winning large contracts and B2B sales
- Online resource center for your startup: IBM SME Toolkit
Application Process:
We strongly encourage highly motivated entrepreneurs who are actively running their businesses to attend this session. Participation costs for all selected applicants will be fully subsidized by NEN, Wadhwani Foundation and IBM. Apply here.
Workshop Expert: Gurudas Nulkar
As a first-generation entrepreneur,Prof. Gurudas Nulkar started Prostick Adhesive Tapes in 1994, trading in industrial adhesive tapes, along with a partner. In 2000, Prostick acquired a supplier’s manufacturing unit producing speciality tapes in Pune and with that, started manufacturing and converting speciality tapes for the automotive industry. New products were launched for the Indian market and within a short time Prostick grew to be one of the largest special tape converter in India. In 2006, Gurudas decided to enter into a JV with Stokvis Tapes BV, the largest tape converters in the world, to gain access to new technology and new markets. In June 2008, Stokvis Prostick was acquired by ITW Inc USA (Illinois Tool Works Inc), which has over 59,000 employees worldwide and is a Fortune 500 listed company. Gurudas Nulkar was the Managing Director of the Indian arm before he decided on an early retirement from business. Since June 2009, Gurudas is teaching MBA students at Symbiosis Centre for Management and HRD. He also heads the Corporate Training Centre here. He is currently the Program Director for the MBA executive education for working professionals.
Contact Info:
For queries regarding the workshop and application, please contact our representative Aswani Yatheendran at aswani.yatheendran@nenglobal.org or call at +91 99865 16871.
This session will take place on 6th December, 2014 at the EDI campus.